In 2020, as global travel ground to a halt, two seasoned tourism professionals saw something most people missed: an opportunity. Katie and Gerardo had spent years working within the travel industry, and they shared a growing frustration with a market that offered travelers a binary choice — rigid group tours or total independence with no support. Neither was good enough.
With the world briefly paused, they had the time — and the clarity — to build something different. Juniper Tours was founded on the belief that the best travel experiences are deeply personal, responsibly planned, and guided by people who genuinely know the places they send you to.
“We didn’t want to create just another travel company. We wanted to build the kind of service we always wished existed — one that treats every traveler as an individual, and every destination as a community worth respecting.”
— Katie & Gerardo, Co-Founders
Juniper Tours launched with a focus on Europe, building deep expertise across some of the continent’s most beloved and most underrated destinations — from the volcanic landscapes of Iceland to the sun-drenched islands of Greece, the Atlantic coasts of Ireland and Portugal to the alpine villages of Switzerland. Today, our reach extends well beyond Europe. But no matter where in the world a Juniper trip takes you, the same founding principles apply: deep local knowledge, genuine care for the destination, and a travel experience built entirely around you.
